An everyday, go-to kinda jam. Something that will be happy smeared on toast. Sweet, fresh strawberry shines through. It holds up to a spoon well. It has the required spreadable texture to create an evenly thick, jammy layer over a butter-soaked slab of toasty bread. It is unpretentious. Because sometimes you just want plain old strawberry jam, and there's absolutely nothing wrong with that. Nothing at all.

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